Tara Fela-Durotoye is a Beauty Entrepreneur who pioneered the professional make up industry in Nigeria in the late 90's. She is the founder and current C.E.O of House of Tara International. She has received several national and international Awards for her contribution to the industry and active role in Entrepreneurship and Empowerment; the Most Outstanding Business Woman of the Year 2018 by the African Economy Builders Awards Abidjan. Also in 2018, Tara received the African Makeup Icon by Ghana Makeup Awards as well as the Leadership Award for Entrepreneurship by Harvard Business School Association of Nigeria, and the most recent in 2019 the award of excellence for Social Impact and Job Creation, a National Recognition by the Vice President of Nigeria. In 2013 she was on Forbes list of 20 young power women in Africa and more recently in 2020 top 50 Africa most powerful women alongside the President of Ethiopia, Sahle- Work Zewde, Chairman of First Bank, Mrs Ibukun Awosika, Ngozi Okonjo Eweala, Chimamanda Adichie, Lupita Nyongo,Obi Ezekwesili amongst others. She is an alumnus of the of Lagos Business School Chief Executive Programme, INSEAD Abu Dhabi, Yale University, The Stanford SEED Transformation Programme, and the Harvard Kennedy School having completed the Global Leadership and Public Policy in the 21st century, She is a member of the France/Nigeria Investment club which was incorporated in 2018 by the French President Emmanuel Macron She serves on several boards which includes Bridge International Academies, So Fresh Neighborhood and African Women Entrepreneurship Cooperative (AWEC) New York. She is an associate member of Women in Management and Business (WIMBIZ).